For considered media choices.
A richer perspective for brands.
Our planned offering would bring customer knowledge together with publisher and retail signals, giving brands a fuller audience picture to inform future campaigns.
Audience intelligence. In motion.
Media,enriched by data.
In development
Solarys is developing an offering to bring publisher, retail and brand data together, with campaign activation through a planned Prebid bidder. Intelligence in the service of relevant media.
Relevance starts with understanding.
01A fuller understanding.
Three perspectives on relevance.Read audiencesin context.
Editorial interests, shopping affinities and customer relationships each tell part of the story. Read together, they add depth to audience qualification and inform media choices.
The editorial perspective
Attention has a context.
The content people choose reveals interests and reading contexts. Our planned approach would bring this editorial perspective into audience qualification.
- Editorial interests
- Reading contexts
- Audience engagement
A richer reading of the audience.
The affinity perspective
Shopping adds another layer.
Category affinities and product interests can complement media habits. Our planned approach would use retail signals to add this perspective to audience understanding.
- Category affinities
- Product interests
- Shopping contexts
The relationship perspective
Customer knowledge adds depth.
Our planned approach would bring customer understanding and campaign objectives together with publisher and retail signals, putting audience relevance in context.
- Customer understanding
- Brand relationships
- Campaign objectives
Data connections are not live. Sources and permitted uses would need to be agreed before any activation.
02Intelligence applied to media.
Audience knowledge. Planned activation.Make relevancethe starting point.
Our planned approach uses audience knowledge to inform targeting and media contexts. A Solarys bidder for Prebid is in development; campaign delivery is not yet available.
Planned campaign flow / A new collection
Publisher knowledgeEditorial interests
Retail affinitiesCategory affinities
Brand intelligenceCampaign objectives
AudiencesComplementary perspectives
Campaigns
Culture & lifestyle
A new collection.
A new collection.
Planned Solarys bidder / Prebid
Bring context together.
Illustration of the planned offering, not a live campaign. Data connections and bidder are not operational; sources and permitted uses remain to be agreed.
01Bring context together.
Our planned approach would combine publisher knowledge with retail and brand signals, subject to agreed sources and permitted uses.
02Qualify with depth.
The aim is to read interests and affinities together, connecting audience understanding and campaign objectives with relevant media contexts.
03Put relevance to work.
The planned Solarys bidder would carry audience intelligence into campaign delivery through Prebid. This capability is not yet operational.
Audience understanding, reimagined.
Audience understanding, reimagined.
Informed by data.Designed for media.
Planned Solarys bidder / Prebid03Two perspectives. Shared value.
Relevant campaigns.Valuable media.
Brands look for audiences that make sense for their objectives. Publishers bring the context and attention. Enriched audience knowledge gives them common ground for relevant campaigns.
For the audiences you know.
More context for publisher value.
Our planned offering would complement editorial knowledge with brand and retail perspectives, helping brands understand the relevance of publisher audiences.
A conversation with context.
Let's talkrelevant media.
Your audience, your data, your campaign objectives. Let's explore what connects them.
Contact details
Email setup is pending. [email protected] and the [email protected] alias are not yet operational.